An popular African fashion brand, Atafo registered on the Fitted tailors’ platform last week. Atafo is a major force on the global fashion scene of African style. A brand bringing its offering of custom & ready to wear clothing to more customers globally.
Africa’s foremost fashion labels, Atafo, formerly known as Mai Atafo, is a multidisciplinary menswear, womenswear and bridal fashion brand. With Ohimai Atafo as CEO, ATAFO is widely known for its consistent delivery of high-quality, luxury pieces with emphasis on unrivaled craftsmanship and tailoring.
The Atafo brand was established in the early 2000s during Atafo’s tenure as a Brand Manager in Guinness Nigeria. So far, the brand has been recognized for its clean cuts and fit while maintaining a concise attention to detail. Atafo’s distinct fashion footprint has made its way on several features in shows across the globe. These includes the J Spring Fashion Show Paris, Glitz African Fashion Week Ghana, Mercedes Benz Fashion Week Africa, Arise Magazine Fashion Week and Lagos Fashion and Design Week both in Lagos to mention a few.
At the international scene, CEO, Atafo has walked the runways with Milan, Paris and other major international brands alongside global celebrities such as Naomi Campbell. Some of the local celebrities who have been sighted in Atafo signature styles includes Dakore Egbuson, Stephanie Okereke, Stella Damascus, Mercy Johnson, Gbenro Ajibade, Ramsey Nouah. Ex-Beauty Queens Omowunmi Akinnifesi, Munachi Abii, and Adaeze Igwe. Musicians include Banky W, D’Banj, 2face, M.I., Bez, Waje, and Omawumi and other important clients such as JJ Okocha, Uti Nwachukwu, Ebuka and many more.
“The post-pandemic world has shown the resilience and power of digital fashion business models. After the pandemic, online fashion brands ended up growing their market share of fashion expenditure by over 50%. Forward thinking custom clothing brands like Atafo have therefore explored and invested in new business models and partnerships that broaden their audience and build greater resilience into their ability to buy. Tailors’ interest in Fitted has increased significantly. Our non-contact measurement and seamless digital purchasing experiences makes the platform an attractive destination for fashion brands to serve customers. We’ve seen double digit growth in sign-ins and hundreds of measurements sent per day’, CEO, fitted.ng, Ibi Cookey enthused.
Are you a tailor or do you make custom attires? Join our special community as Atafo registered on the Fitted Tailors’ platform, join through the app today. Let’s help you find the next best customer! To register, visit our website at www.tailors.fitted.ng. Alternatively, search for the “Fitted tailors” app on Playstore and download it to your device.